Estudiantes de La Plata the argentinian soccer team supported by Topper was getting ready to play the Libertadores Cup final match, the most important soccer tournament of America. They didn´t win this cup since 1970, almost 40 years ago.
The game would be played in Brazil, and argentinian fans would have to watch it from their homes. They needed a way to show their support to players.
From the brand´s claim , THE HEART RULES, we think a way to canalize all this energy. We made a site where fans could share the promises that they will do if Estudiantes work out champion of America.
"No Sacrifice No Victory, make your promise"
The hot site www.haceloporestudiantes.com receive 9.500 promises in 5 days.
Pictures:
The school principal http://haceloporestudiantes.blogspot.com/2009/07/nicolas-chimento-ilzarbe.html
The cars fan http://haceloporestudiantes.blogspot.com/2009/07/mario-ernesto-cano.html
The good boys http://haceloporestudiantes.blogspot.com/2009/07/leandro-carril.html
The family http://haceloporestudiantes.blogspot.com/2009/07/pablo-delbueno.html
The funny guy http://haceloporestudiantes.blogspot.com/2009/07/agustin-barrionuevo.html
The boy http://haceloporestudiantes.blogspot.com/2009/07/lautaro-gonzalez.html
The baby http://haceloporestudiantes.blogspot.com/2009/07/joaqu.html
And we reach the objetive. The team t-shirts sold out.
http://haceloporestudiantes.blogspot.com/2009/07/alejandro-flaks.html
Videos:
Sexis http://www.youtube.com/watch?v=PEgRJGpD7Kg&feature=player_profilepage
Emotive http://www.youtube.com/watch?v=7b5ySuHbR4k&feature=player_profilepage
Scatological http://www.youtube.com/watch?v=SyR44HCZHBo&feature=player_profilepage
Globalized http://www.youtube.com/watch?v=Gs8JcWqYjtU&feature=related
More Promises:
GranDT: Mailing to Estudiantes de La Plata fans mail base.
Google: Adwords.
Facebook: To Estudiantes fans & Ciudad de La Plata residents (Estudiantes Hometown).
PinchaPasion.com:#1 Un-official Estudiantes fans page.